A sequence plan
The audience, trigger, timing, and purpose of each message, including when the sequence should end.
Marketing services
Email & follow-up
Send useful follow-up at the right stage.
I plan and set up email sequences for enquiries, new customers, or people interested in a product. Each message has a clear purpose, with agreed timing and rules for who receives it.
Scope of work
What your project can include.
Your proposal confirms what you will receive, what I need from you, and how we will review the work. We choose from the areas below to suit your business.
Email copy and templates
Messages and reusable layouts prepared for your review in the chosen email platform.
Sending and stopping rules
Rules for who receives emails, who is excluded, and when messages stop, including unsubscribe handling, using the features your platform supports.
Tracking and handover
The agreed link and action reporting, plus instructions for editing or pausing the sequence.
How the work runs
A clear plan, with time to review.
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Step 01
Plan the conversation
We define the audience, the permission to contact them, and what each email should help them do.
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Step 02
Write and configure
You review the copy while I build templates, triggers, and the agreed rules.
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Step 03
Test before sending
I check test emails, links, sequence timing, and unsubscribe behaviour before activation.
Questions
Before we start.
Can you use our current email platform?
Usually. I first check that its plan supports the triggers, templates, and integration features the sequence needs.
How does this differ from lead follow-up automation?
This service focuses on email messaging and sequences. Lead follow-up automation covers the wider enquiry workflow, including CRM routing and sales handovers.
Can we review every email before it goes live?
Yes. You review and approve the sequence copy and timing before the automation is activated.
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View service detailsStart a conversation
Tell me what you want to improve.
Tell me what you need help with, what you use today, and any deadline. I will suggest a next step and outline the work and cost for you to review.