Campaign plan
An agreed audience, offer, platform, budget, and action the campaign should encourage.
Marketing services
Google & Meta ads
Run campaigns with a clear purpose and visible spend.
I plan and manage paid campaigns around your offer and the action you want customers to take. We agree on the budget and prepare the landing page and tracking, then adjust campaigns using results and lead feedback.
Scope of work
What your project can include.
Your proposal confirms what you will receive, what I need from you, and how we will review the work. We choose from the areas below to suit your business.
Ads and account setup
Campaign structure, copy, and agreed creative assets within your own advertising accounts.
Landing page and tracking checks
Checks that visitors can complete the intended action and that agreed conversions are recorded.
Ongoing review
Spend and performance reporting, with adjustments informed by results and lead quality.
How the work runs
A clear plan, with time to review.
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Step 01
Agree the campaign goal
We review the offer, audience, existing account, and budget before choosing the starting campaign.
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Step 02
Prepare for launch
You review the ads and destination page while I check account settings and conversion events.
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Step 03
Review and improve
I monitor the agreed campaign scope and use the available data to guide adjustments.
Questions
Before we start.
Who pays for the advertising?
You pay Google or Meta directly from your own account. My management fee is quoted separately.
Do I need to advertise on both platforms?
No. We can start with the platform that best fits the offer, audience, and available budget.
Can you guarantee a number of leads?
No. Results depend on the offer, competition, budget, and customer response. We define the work and measurement before launch.
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View service detailsStart a conversation
Tell me what you want to improve.
Tell me what you need help with, what you use today, and any deadline. I will suggest a next step and outline the work and cost for you to review.