A measurement plan
A list of meaningful actions, how they are recorded, and the questions each metric helps answer.
Marketing services
Analytics & tracking
Understand which visits turn into useful actions.
I set up analytics around the actions that matter to your business, such as a completed enquiry or booking. You get tested tracking and reports that explain what the data shows and where it has gaps.
Scope of work
What your project can include.
Your proposal confirms what you will receive, what I need from you, and how we will review the work. We choose from the areas below to suit your business.
Analytics configuration
The agreed analytics and tag setup in accounts you control.
Conversion tracking checks
Tests to check that forms, bookings, purchases, or contact actions are recorded without counting the same action twice.
Useful reports
Views of traffic sources and key actions, plus notes on known gaps in the data.
How the work runs
A clear plan, with time to review.
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Step 01
Audit the existing setup
I inspect the current tags and reporting and ask which business decisions the data should support.
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Step 02
Configure and validate
I implement the agreed events and test realistic journeys with your consent settings in place.
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Step 03
Explain the reports
We review where to find the important numbers and how to interpret their limitations.
Questions
Before we start.
Can you fix an existing analytics setup?
Yes. I can inspect missing events, duplicate tags, and unclear conversion definitions before proposing changes.
Will every enquiry be attributed to a campaign?
No. Consent choices, browser restrictions, device changes, and offline activity can leave gaps. Reports should be read with those limits in mind.
Can you track phone calls?
A phone-link click can be measured on the site. Tracking completed calls generally needs an additional call-tracking service and agreed setup.
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What else do you need?
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View service detailsStart a conversation
Tell me what you want to improve.
Tell me what you need help with, what you use today, and any deadline. I will suggest a next step and outline the work and cost for you to review.