Visual direction
An agreed approach to colours, typography, imagery, and the overall feel of your business materials.
Development services
Design & brand basics
Give your business a look you can use consistently.
I put together the practical design basics a business needs for its website and everyday materials. We agree on the visual direction first, then build a small set of assets and rules your team can use with confidence.
Scope of work
What your project can include.
Your proposal confirms what you will receive, what I need from you, and how we will review the work. We choose from the areas below to suit your business.
Logo files
The agreed new or refined logo designs, supplied in formats suited to where you will use them.
Reusable templates
Templates for the selected materials, such as social posts, proposals, or business stationery.
A practical style guide
A concise reference for using your colours, fonts, and logo consistently.
How the work runs
A clear plan, with time to review.
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Step 01
Understand the business
We discuss your audience, existing assets, and where the new identity needs to appear.
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Step 02
Choose a direction
You review design options and we refine the agreed direction with your feedback.
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Step 03
Prepare the assets
I export the final files and explain how to use the templates and style guide.
Questions
Before we start.
Can you work with my existing logo?
Yes. The work can focus on consistent colours, typography, templates, or website design around the identity you already have.
Will I receive editable files?
We agree on the file formats and editing tools before starting, including any software or font licences you may need.
Can I request just one template?
Yes. A single template or a small design task can be scoped without a full identity project.
Related services
What else do you need?
View all services →Business websites
I build business websites that explain what you do and make it easy to get in touch. They load quickly and work well on phones.
View service detailsWeb applications
Custom software for the way your team works, including customer accounts, billing, dashboards, and internal admin tools.
View service detailsMobile applications
Mobile apps for iOS and Android, from customer bookings and accounts to tools your team uses in the field.
View service detailsStart a conversation
Tell me what you want to improve.
Tell me what you need help with, what you use today, and any deadline. I will suggest a next step and outline the work and cost for you to review.